It’s a phrase that has come to be synonymous with Notre Dame football, and for that matter, the University as a whole. In 1986, head coach Lou Holtz installed the sign at the end of the locker room steps leading to the field at Notre Dame Stadium. In this “Strong and True” moment, Holtz, along with Irish head coach Brian Kelly, and players Louis Nix III, Bennett Jackson, Tyler Eifert, DaVaris Daniels and Robby Toma, talk about the Play Like A Champion Today sign and what it means to them.